Legal

AD AND COOKIE POLICY

OUR USE OF COOKIES AND OTHER TRACKING TECHNOLOGIES AND ONLINE ADVERTISING

(Last updated January 1, 2023)

When you visit or interact with Topgolf Callaway Brands Corp. and our websites, mobile applications and other online features and services that link to this Ad and Cookie Policy (“Sites”), we and third parties (including service providers, third party advertising and analytics companies), may use several common tracking tools that collect information, including personal information, about you and your use of the Sites, over time and across different websites.

Click on “Manage Cookie Preferences” in the footer of this page to manage cookies.

TABLE OF CONTENTS

• TRACKING TOOLS WE USE
• WE USE TRACKING TECHNOLOGIES FOR A VARIETY OF REASONS
• WE ENGAGE IN INTEREST-BASED ADVERTISING
• THIRD PARTIES WHO SET COOKIES AND OTHER TRACKING TECHNOLOGIES THROUGH THE SITES
• YOU CAN CONTROL CERTAIN TRACKING TOOLS
• YOU CAN OPT-OUT OF ONLINE BEHAVIORAL ADVERTISING

TRACKING TOOLS WE USE

We use the following methods to automatically collect information from visitors to our Sites:

Cookies.  Cookies are small data files that download onto your computer or other device when you visit the Site or otherwise access our online content on certain websites. Cookies may be used for many purposes. We use both session cookies (which are deleted when you close your browser) and persistent cookies (which remain on your computer after the browser has been closed).

To learn more, visit http://www.allaboutcookies.org/ or http://www.youronlinechoices.eu/.

Web Beacons.  Small graphic images or other web programming code called web beacons (also known as “pixel tags,” “1x1 GIFs,” or “clear GIFs” may be included in our web pages and email messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or email can act as a web beacon.  Web beacons and similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Sites, to monitor how users navigate the Sites, to count how many emails that were sent were actually opened or to count how many particular links were actually viewed.

Session Replay Technology.

We may record your interactions with the Sites’ user interfaces, including, what pages you visit on our Sites and how long you visit those pages, the links you click, and your path through our Sites. We capture this for website analytics purposes, solely for our internal business purposes, to improve the Sites and our products and services as well as to address functionality issues.

Embedded Scripts.  An embedded script is programming code that is designed to collect information about your interactions with the Sites, such as the links you click on.  The code is temporarily downloaded onto your device from our server or a third-party service provider, is only active while you are connected to one of the Sites, and is deactivated or deleted thereafter.

WE USE TRACKING TECHNOLOGIES FOR A VARIETY OF REASONS

We may use the information collected automatically through the Sites in order to:

• track visitors to our websites;
• recognize past visitors and customers and remember preferences;
• integrate with third party social media websites;
• store your password if you are registered on our website;
• facilitate your purchases;
• serve you with advertising content in which we think you will be interested (see below for more information);
• understand the effectiveness of our advertisements and conduct research regarding the usefulness of certain advertisements to you;
• prevent you from seeing the same advertisements too many times;
• combine information we have collected about you from multiple sources;
• better understand our audience, our customers, our website visitors, and their respective interests.

WE ENGAGE IN INTEREST-BASED ADVERTISING

We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms (including websites and apps). Third parties, including advertising and analytics companies, set their own cookies and similar tracking technologies on the Sites.  We and third parties might link information automatically through cookies and other tracking technologies to your name or email address or other information, including past purchases made offline or online.

Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant based on your browsing habits or online activities. These ads might be served on third-party websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products.

THIRD PARTIES WHO SET COOKIES AND OTHER TRACKING TECHNOLOGIES THROUGH THE SITES

The third parties who may use tracking technologies on the Sites include:

• Acuity: We use Acuity to allow consumers to schedule fittings at retail, as well as our Distance Fitting experience.
• AppNexus: AppNexus is a display advertising exchange that we use to manage and optimize our display advertising activity. AppNexus tools help us to facilitate the buying and selling of media advertising inventory through this online exchange. For more information about how to opt-out of AppNexus cookies, you can go here.
• BazaarVoice: We use BazaarVoice to track product purchases as well as non-transactional events across our sites.
• Bing Ads: Bing Ads allows us to have our advertisements appear at the top of the results page for certain search engines. This helps us direct users to our website.
• Cquotient: We use Cquotient to personalize user experiences.
• DoubleClick: DoubleClick allows us to capture and report on the actions of users who visit our website after viewing or clicking on one of our paid search ads. This allows us to determine the effectiveness of our online campaigns in terms of both sales and user activity on our sites.
• Dynamic Yield: This is used to personalize your experience onsite.
• Facebook Connect: We use this technology to allow users to share their experiences with our apps and websites on Facebook.  For example, we may collect your browser information, demographic data, and interaction data.
• Facebook Custom Audience and Facebook Pixel: We use Facebook Custom Audience and Pixel to deliver ads on Facebook to a certain group of users.
• Facebook Impressions: We use Facebook Impressions to track the number of people that interact with our content on Facebook.
• Flash Talking: Used to serve and personalize our advertising.
• Google AdWords Conversion: We use conversion tracking to help us understand how effective our digital campaigns are.
• Google Analytics: We use Google Analytics to collect information about how visitors use our website. Google Analytics uses cookies and similar technologies to collect and analyze information about the use of the Sites and report on activities and trends. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website. Google Analytics may also collect information regarding the use of other websites, apps, and online resources. You can learn about Google’s practices by going to google.com/policies/privacy/partners, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.
• LiveChat: We use LiveChat to provide customer support via chat.
• LiveRamp: We use LiveRamp to link and combine information relating to individuals from multiple sources.
• Media Math: MediaMath is a tool that we use to optimize the effectiveness of our advertising.
• OneTrust: We use OneTrust to manage cookie consent for website visitors from California. This allows users to opt out of 3rd party cookies.
• Partnerize: We use Partnerize to manage our affiliate marketing program.
• TikTok: TikTok is a social media platform which we use for advertising our products, content, and brands.
• Turn: Turn is a display advertising exchange that we use to manage and optimize our display advertising activity.

YOU CAN CONTROL CERTAIN TRACKING TOOLS

Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To find out more about how to enable, disable, or delete cookies from your web browser, please visit http://www.allaboutcookies.org/.  You can manage your cookie preferences by clicking on the“Manage Cookie Preferences” link in the footer of this page.

Do Not Track/Global Privacy Control signals :

Do Not Track. Some browsers have “Do Not Track” features that allow you to tell a website not to track you. When you choose to turn on the “Do Not Track” settings in your browser, your browser will send a signal to websites, analytics providers, advertisements networks, plug-in providers, and other web service providers you encounter while browsing to stop tracking your activity. To find out more about and set up “Do Not Track,” please visit www.allaboutdnt.com.

Global Privacy Control. Global Privacy Control (“GPC”) is a technical specification in your browser settings that you can use to automatically inform websites of your privacy preferences with respect to third party online tracking. To find out more about and to set up GPC, please visit https://globalprivacycontrol.org/#about.

Certain options you select are browser and device specific.

For information on opting out from certain third party uses of your information for online advertising purposes please see the section below.

YOU CAN OPT-OUT OF ONLINE BEHAVIORAL ADVERTISING

While we may use a variety of service providers to perform advertising and analytics services, some of these companies are members of the Network Advertising Initiative (“NAI”) or the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising, which provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. You can visit http://www.networkadvertising.org/managing/opt_out.asp, which provides information about targeting advertising and the “opt-out” procedures of NAI members. You may also visit http://optout.aboutads.info, which provides information about targeted advertising and offers an “opt-out” by participating companies in the DAA Self-Regulatory Program. You may also learn more and make choices about interest-based advertisements from participating third parties in jurisdictions outside of the United States at the Canadian DAA choice page at http://youradchoices.ca/choices and the European DAA online choice page at http://youronlinechoices.eu/ and the Australian DAA online choices page at https://www.youronlinechoices.com.au.

For mobile apps, you may be able to limit certain advertising practices using the settings on your phone, tablet, or other mobile device. Also, on most mobile devices, you can install the DAA’s AppChoices app to make choices about cross-app interest-based advertisements from participating parties. You may review additional information on opting out of mobile devices at http://www.networkadvertising.org/mobile-choice/.

If you are a resident of the European Economic Area or the United Kingdom, please review our Privacy Policy regarding additional rights you may have.

Please note that opting out through these mechanisms does not opt you out of being served advertising. You will continue to receive generic ads while online.